Use cases
How a Wig Maker with 500 Followers Can Make GH₵3,500 in One Month
V
Vince ObbengCo-founder
Most wig makers in Ghana already have people asking them the same questions every week:
Most wig makers in Ghana already have people asking them the same questions every week:
“How do I take care of my wig?”
“How do I restyle it?”
“How do I make one like this?”
The difference between making small money and building something real isn’t skill — it’s whether that knowledge can be sold more than once.
Let’s look at how that plays out in practice.
Imagine a 24-year-old wig maker in Kumasi. She’s been making wigs for about three years. She posts her work on Instagram and TikTok, and people usually reach out through WhatsApp to order wigs, get restyles, or ask about learning how to make them.
She has around 500 followers.
Not an influencer.
Just a skilled individual with people who like her work.
Right now, her income comes from:
Both depend on her time. Once her schedule is full, her income stops growing.
But her knowledge — how to maintain, style, and care for wigs — doesn’t have that limitation.
In her first month on Fansted, she could package what she already knows into a simple digital product:
“Wig Care & Styling”
It could include:
This isn’t new work. It’s the same advice she gives in DMs and in person — just structured and recorded once.
She prices it at GH₵250 as a one-time purchase.
Out of 500 followers, only a small fraction will ever buy anything. That’s normal.
Let’s say 14 people decide to subscribe to that plan.
14 × GH₵250 = GH₵3,500
That’s all it takes.
A handful of people who already trust her work, choosing to pay for something that actually helps them.
Her audience already cares about:
So when she offers something that solves those exact problems, it doesn’t feel like selling — it feels like helping.
This is what selling content looks like:
You package your knowledge once, and it keeps working for you.
It’s very different from monetizing content, where you’re waiting for a platform to decide if your views are worth paying for.
On Fansted, she can:
If she has something valuable, she can sell it.
This wig maker doesn’t need millions of followers to build a real income.
She just needs:
That’s what Fansted is for.
Turning everyday creators into real businesses.
Join the next generation of creators moving their fans to a space they truly own.
Get started free